haku: @indexterm brands / yhteensä: 1643
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 otsikkovuositekijä
1.
The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy
Tourism Management
2011 : DEC, VOL. 32:6, p. 1282-1289
 2011 Stokburger-Sauer, N.E.
2.
The globalization of social media: consumer relationships with brands evolve in digital space
Journal of Advertising Research
2011 : DEC, VOL. 51:4, p. 564-570
 2011 Hutton, G.
Fosdick, M.
3.
Health branding ethics
Journal of Business Ethics
2011 : NOV, VOL. 104:1, p. 33-45
 2011 Anker, T. (et al.)
4.
Customer insights that matter
Journal of Business Ethics
2011 : JUN, VOL 51:2, p. 342-344
 2011 Barwise, P.
Meehan, S.
5.
When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 195-204
 2011 Brown, B. P. (et al.)
6.
Explications of political market orientation and political brand orientation using the resource-based view of the political party
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 627-645
 2011 O'Cass, A.
Voola, R.
7.
Media amplification of a brand crisis and its affect on brand trust
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 530-546
 2011 Yannopoulou, N.
Koronis, E.
Elliott, R.
8.
Towards a strategic place brand-management model
Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 458-476
 2011 Hanna, S.
Rowley, J.
9.
Rise and fall of stars: investigating the evolution of star status in professional team sports
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 352-366
 2011 Yang, Y.
Shi, M.
10.
CSR and service brand: the mediating effect of brand identification and moderating effect of service quality
Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 673-388
 2011 He, H.
Li, Y.
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